Hu, Zuohao
Professor, Department of Marketing
Dr. HU Zuohao is the professor of Marketing at the School of Economics and Management where he teaches Marketing Management, Channel Management, Services Management and Sales Management. He is Executive Associate Director of China Business Research Center of Tsinghua University. Hu graduated from Huazhong University of Science and Technology (Bachelor in Mechanics, 1985) and went on to earn an M.A. in Management (1988) from Zhejiang University and a Ph.D. in Economics (2000) from Kyoto University, Kyoto, Japan.
His main research areas are Marketing Strategies and Marketing Modeling, with special emphasis on International Marketing Strategy of Chinese Firms, Channel Design and Management, and Brand Management and Marketing Financial Services. He has published more than 30 papers in leading journals including Journal of Business Research, Journal of International Marketing, Japanese Journal of Economic Review, Chinese Journal of Management World, and Chinese Journal of Management Science. He is co-author of The Marketing Innovations in Japanese Appliance Companies and Modern Logistics and Supply Chain Management. In 2005 professor Hu won Teaching Award at School of Economics and Management, Tsinghua University.
Professor Hu serves on the Editorial Advisory Boards of Asian Journal of Business Research (AJBR), Journal of Chinese Marketing and Chinese Journal of Marketing Science. Besides, he is a fellow of Chinese Marketing Research Association of higher education institutions and a Member of American Marketing Association (AMA) and Academy of International Business (AIB). He has been the Independent Director of the Board of two companies (Ningbo Bird Co.Ltd and Beijing AIKE Co.Ltd) and a consultant to three leading corporations.
Publications
Journal Papers (International)
Chun Zhang、Zuohao Hu and Flora Fang Gu, “Intra- and Interfirm Coordination of Export Manufacturers: A Cluster Analysis of Indigenous Chinese Exporters”，Journal of International Marketing，Vol. 16, No.3, Sept. 2008,108-135. （SSCI）
Shaohan Cai, Zhilin Yang and Zuohao Hu, “Exploring the governance mechanisms of quasi-integration in buyer-supplier relationships”Journal of Business Research，Vol.62,No.6. June 2009, 660-666. （SSCI）
ZENG Fur, HU Zuohao, CHEN Rong, YANG Zhilin, “Determinants of Online Service Satisfaction and Their Impacts on Behavioral Intentions,” Total Quality Management and Business Excellence , 20 (9), 2009; 953-970. （SSCI）
Shaohan Cai, Zhilin Yang and Zuohao Hu “The effects of volume consolidation on buyer-supplier relationship: A study of Chinese firms”, Journal of Purchasing and Supply Management 62.2009, 660-666. （SSCI）
胡左浩、若林靖永、黄飞华，“価格変数導入後の新製品拡散モデルとその実証研究” 、《経済論叢》2008年、第181巻，第2号，1-13。
胡左浩、若林靖永 江明华、张卉，“自己概念・ブランド個性とブランド好みに関する研究―中国の乗用車ブランドを事例に”、《経済論叢》、2006年、第177巻，第5，6号，20－3。
胡左浩、刘佳、杨志林、赵平、“サプライヤー・ディーラー関係で認識される公正性に対する特殊的投資とビジネス価値の近似性のインパクト：依存性の抑制的役割について ”『地域総合研究』、2006，34巻1号，45－50。
胡左浩, 康上賢淑、 “中国多国籍企業の国際マーケティング戦略”、『地域総合研究』、2006、33巻2号、43-60。
Books
Hu Zuohao, Wang Gao, International Marketing Strategies of Chinese Multinationals: The Experience of Bird, Haier, and TCL, Chinese Multinationals, Edited by Jean-Paul Larcon, World Scientific, 2009.
胡左浩，宋华，“日本ビクターの国際マーケティング”，京都大学マーケティング研究会編《マス•マーケティングの発展•革新》， 同文館，227-243ページ，2001年。
胡左浩，“日本ビクターの家庭用VTRのマーケティング”，近藤文男，若林靖永編著《日本企業のマス•マーケティング史》，同文館，67-85ページ，2000年。
